5 Things You Didn’t Know You Could Do On Glassdoor – Recruiting & Branding Edition
Glassdoor strives to create a 360-degree look inside what it’s like to work at particular jobs and companies; and lately we have been hard at work rolling out a steady stream of product enhancements to help employers, marketing professionals and anyone involved in a company’s social recruiting and employment brand efforts.
As companies have tested out these new products like the Employer Center, currently in beta, and free employer accounts , we’ve been getting a lot of great pieces of feedback and people saying “wow, I didn’t know I could do that!” If you haven’t had a chance to check out what’s new on Glassdoor, we thought you might like to see what you can now do, from the employer side of the house:
- Update basic profile information. You can now directly add a company description, mission statement as well as update your employee size, headquarter location and type of business. You can also request the CEO and company stock ticker featured on your profile be updated.
- Manage your company’s photos and awards. You can add your own awards and photos. Plus you can choose which ones you want to have featured on your company’s profile. No need to talk to anyone to request the change – you can do it within minutes from within your company’s employer center. Read a step-by-step guide on how to add and feature awards and photos.
- Respond to company reviews or flag content that may be inappropriate. Everyone at a company gets a voice on Glassdoor whether you are job candidate, an employee or an employer. Any employee can provide a review on Glassdoor, and a company representative can respond to their company’s reviews. (Note to register as an official company representative you must sign up for a free employer account.) Note you can also read more tips on how to respond to reviews.
- Get competitor brand and awareness analysis. See how much interest you are getting from job seekers compared to competitors and how your employment brand stacks up to those companies too. Plus it’s worth noting when you are looking at your company’s rating and that of competitors, the average company rating on Glassdoor is 3.2 and the average CEO approval rating is 68% – based on more than 250,000 companies.
Finally, as you’re exploring the Glassdoor Employer Center and your Free Employer Account, you’ll start to see trends and patterns emerge around your company reviews. Want to see more? Glassdoor encourages you to…
- Ask for more reviews! Yes, while you can’t incentivize others to give reviews, you can ask others to share anonymous company reviews about a current or former employer. According to Glassdoor Research, when candidates are sourced through Glassdoor and have had the chance to read reviews from other employees, companies on average see 22% less attrition. Not to mention that any feedback you receive – either positive or negative – can offer valuable insight about your company and what you can do to improve the employee experience. (Read more tips on how to get more reviews and see Glassdoor’s community guidelines.)
Have you tried any of Glassdoor’s new free tools for employers? If so, what other tips or insights would you suggest?Tags: Employer Branding, Employer Center, Employer Resources, Free Employer Account, Glassdoor, How To Use Glassdoor, Service, Talent Acquisition