How Glassdoor Works

Employers occasionally have some misconceptions about how Glassdoor works.

Common Myths

Myth #1: Isn’t Glassdoor just a rant site?

Reality: No, in fact 70% of employees say they are “OK” or “Satisfied” with their job and company. The average company rating is 3.2 (on a scale of 1-5). We encourage our members to be balanced in their approach – reviews must include insights about the best reasons to work for their employer as well as perspective on anything that could be improved.

Myth #2: Anybody can post anything they want.

Reality: Glassdoor’s Community Guidelines set parameters on what is acceptable and what constitutes activity that may cause a contribution to be removed. The guidelines encourage members to provide reviews that are constructive and balanced, keep company confidential information confidential, and are respectful of others. All reviews go through a multi-tier review process that includes both a technology-based review as well as human review. Approximately 15% of reviews are rejected by our content services team. Any Glassdoor member can flag a review for a second look by clicking the “Problem with this review” link.

Myth #3: Glassdoor is only for job seekers.

Reality: Glassdoor was created to help both job seekers and employers. Employers can target and influence job seekers when they’re making decisions where to apply or what job offer to accept. Nine out of ten job seekers find the employer perspective useful when getting informed about a particular job and company. In addition, research shows that when candidates have clearer career expectations before accepting a job – employee turnover is reduced by as much as 22% when candidates are sourced with Glassdoor.

Myth #4: Employers have no voice on Glassdoor.

Reality: Employers can sign up for a Free Employer Account and join the conversation. With a Free Employer Account, employers gain unlimited access to Glassdoor without contributing a review or salary report. Employers can respond to their company’s reviews as an official representative, update basic company information (i.e. # of employees), flag content as inappropriate, as well as post awards and workplace photos. Employers can also showcase their brand and recruit top talent via an Enhanced Employer Profile and JobAds.

Myth #5: Employers get to manipulate reviews.

Reality: Not a chance. We take our content integrity very seriously. Employers can respond to their company’s reviews but they cannot delete, edit or reorder reviews.

Myth #6: If you pay Glassdoor money, you’ll get chosen for our “Best Places to Work” award.

Reality: Nope. The reviews and salary reports shared by our members are completely anonymous. Employers can respond to reviews through a Free Employer Account. Request a Free Employer Account and a Best Practices Guide for managing the reviews for your company.

Myth #8: Social Recruiting only works when recruiting millennials.

Reality: The majority of job seekers are researching companies online – a June 2012 research study shows that 74% of job seekers are very likely to read reviews about a company before accepting a job offer. While one in four Glassdoor users have less than 5 years’ experience, 20% report to have 6-10 years’ experience and 55% have 10 or more years’ experience. Plus, if you sign up for an Enhanced Employer Profile, you will have access to an Insights Report that gives macro-level analysis into job seeker activity and demographics based on those who are viewing your profile and jobs e.g. software engineers and marketing managers are the most viewed jobs at your company.

Myth #9: Employers can’t ask employees to write reviews.

Reality: While it’s against Glassdoor’s guidelines to offer incentives in exchange for reviews, we encourage anyone to ask colleagues, friends or employees to share an anonymous review. Request free tools you can use to encourage others to write reviews about their workplace experiences.

Myth #10: Employers are not allowed to write reviews.

Reality: Senior executives, human resources, recruiters, and members of the sales or marketing department are all employees of the company. Individuals in these types of positions are welcome to post their authentic reviews on Glassdoor, as are all current and former employees.

Myth #11: Employers have no control over their company’s information on Glassdoor

Reality: With a Free Employer Account, you can immediately begin engaging in the conversation on Glassdoor — including updates to basic company information (i.e. # of employees), add workplace photos and awards, respond to your company’s reviews and more. We also encourage you to monitor what employees and job candidates are saying about your company on the site, post employer responses and keep track of where your visitors are coming from so that you can tailor your recruitment approach accordingly.